Why CRAVE™
Premium Pet Food

All dogs and cats share a connection with their wolf and big cat ancestors. So the best way to care for your pet is to cater to their instinctual needs with the protein-rich diet they are hardwired to eat.

Real Meat Is The #1 Ingredient

Dogs and cats instinctually desire meat-rich diets because that's how their ancestors ate in the wild. Today, our meat first recipes provide pets with the energy to chase and help them maintain lean bodies.
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High Quality Ingredients

We cook our dry and wet pet foods in our own U.S. facilities with the finest ingredients from around the world. We have dedicated quality and sanitation teams in each of our facilities to ensure the quality of our pet food.
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